Paris is saturated with smash burgers and tacos. Consumers want to discover something else: fresher, spicier, more authentic flavors. Result: Turkish street food is booming.

A rich but accessible cuisine

Turkish cuisine ticks all the boxes:

• marinated meat,

• light sauces,

• fresh products,

• instant cooking.

It's flavorful, but without heaviness.

The arrival of premium concepts

We're moving away from neighborhood kebabs.
A new generation of brands is raising the standards: refined design, premium ingredients, clean processes, strong branding.

Slak in this new wave

Slak is among the brands that modernize Turkish cuisine:
Tantuni, Islak Burger... Products known in Turkey but still unknown in France.
Result: the public discovers something new, addictive, mastered.

In conclusion
Turkish street food is the next big trend in Paris. And Slak is ahead of the curve.